Graphic Design 2015

15 second motion graphic advertising Dawson College's Graphic Design program.

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Outline

Graphic design is a communicative art that uses different colors, typography, textures, images and shapes to carry over some kind of message; no work of design is purposeless.

The Plan

My plan was to visually represent what graphic design is, rather than to blatantly say it. I explored many of the styles and considerations of the design process and this animation represents the field in an abstract way.


Components

The blob and the logotype are the most impactful components of the animation; the typographic qualities of the logo speak to the importance of communication through design, and the blob surrounded by rotating colors reflect what design really is: form combined with an underlying message.